As part of TUFC’s turnaround strategy to bring itself closer to the League, the football club is collaborating with the local council to re-brand the Torbay region (situated in South West England, population 140k) as a tourist destination and revitalize its economy for the local community.

TUFC is committed to inject capital investment in a catalytic signature development, line up potential investors and contractors and set out initial Placemaking initiatives to establish the right brand voice for Torbay.

KAI Assets’ role is to advise TUFC in development positioning, design direction and overall brand-voice; working closely with relevant stakeholders to ensure a smooth delivery.

Our scope of work covers Business Development (investor strategy and relations, deal structuring, opportunity identification, business planning, commercialisation strategy, feasibility and projections, sourcing and procurement, stakeholder management) and Development Management (development strategy and concept, masterplan, positioning and USP, design management, marketing, branding and sales)

作为TUFC扭转战略的一部分，足球俱乐部正在与地方议会合作，将 Torbay 地区（位于英格兰西南部，14万人口）重新打造为旅游目的地，并协助地区经济复兴计划。

TUFC致力于为催化旗舰项目的开发注入资本投资，与潜在投资者和承包商保持联系，并制定初步的场所制定计划，为 Torbay 建立明确的品牌方向。

KAI Assets 的职责是为 TUFC 提供发展定位，设计方向和整体品牌方面的建议; 与相关利益攸关方密切合作，确保顺利交付。

我们的工作范围包括业务发展（投资者战略和关系，交易结构，机会识别，业务规划，商业化战略，可行性和预测，原料采购，利益相关者管理）和发展管理（发展战略和概念，总体规划，定位和独特的销售重点，设计管理，营销，品牌和销售）